Marketing is very important for your continued presence and competition in the pharmacy market.

Marketing maintains your sales and helps you to increase them by gaining new customers.

One of the most important marketing tools at the moment is digital marketing, and social media marketing falls under its umbrella.

In this article, we will learn about some of the basics of social media marketing, and the cornerstone of marketing is the strategy.

What are the contents of the strategy for social media marketing?

Contents of the strategy for social media marketing 

The plan contains some important elements such as:

Goal

What is the purpose of your presence on social media at the present time, and the goals are divided into three related to each other that are determined based on the activity and spread of your pharmacy, and the three goals are:

Branding

This is your goal if you have not had any previous presence on any social media, and your main concern at this stage is for customers to know your presence on the social media platforms.

In the event that you are a new pharmacy, you introduce your presence to the customers of your area and the period will be rather long, and if you are present and have a number of actual customers in your area, it will take less time for this goal.

Sales:

Your goal is to sell through social media after you are completely done branding, as social media allows you to sell through it now through customized and curated stores.

Market share:

This is the last goal, after spreading your brand and having a steady and stable sale, you can think about how to take the market share of the competing pharmacies in your area through different ideas.

Target Audience

You must study your pharmacy client carefully and determine who you are targeting, and the study contains what is the nature of clients in your area? And what are their ages? What is the nature of their thinking, interests and problems? Your understanding of the customer will help you to market to him well.

Competitors Analysis

Keep track of your competitors, what tools do they use? What are the offers? How do they communicate with the customer? What are their marketing methods? What channels do they use to increase sales? What are the engagements and ideas to attract the attention of the client?

SWOT analysis

Before you develop your ideas and plan to spread your pharmacy on social media, you must accurately identify the strengths, weaknesses, opportunities and challenges.

Strengths such as: free delivery, the ability to order through WhatsApp, the provision of missing medicine, and others.

Weaknesses such as: the pharmacy does not work 24 hours, the lack of some products in the pharmacy and others.

Opportunities such as: the constant need of customers for medicine, the presence of opportunities for offers and control of the market, such as the back-to-school season, the summer and winter seasons, influenza, and others.

Challenges such as: existing chains with strong offers, and constantly opening pharmacies in the area.

Put your ideas

After you have determined all of the above, it is time to put your ideas and start developing a mechanism to implement them and the time needed to implement these ideas.

Budget

You have to set an appropriate budget, as the recent updates to managing social media platforms have made you constantly make funded ads to appear to your customer.

Plan B

You have to make backup plans for your thoughts in case of emergency.

Put KPI

You have to evaluate your plan every period of time and see whether the plan achieves the desired goal as you want it or not, and whether it requires modification or intervention from you, or things are fine.

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