Attracting the customer is the goal of every business. Everyone is looking for attracting the attention of customers and increasing sales.

Business owners start asking about what are the ways to attract customers to my business? How do I get customers to buy? How can I convert customers into permanent customers?

The same applies to pharmacies as it applies to commercial activities, for the customer is the base of the pharmacy, and the work department in the pharmacy  including pharmacists, pharmacist assistants and workers are presenting to serve the customer and everyone strive to provide him with the best service.

In this article, we will learn how to maintain the customer, attract the pharmacy to the customer, and how to follow up with him after the sale.

Keeping the client

More important than attracting the customer is keeping the customer loyal to your brand and this is the most difficult task.

Marketing will attract the customer and push him to buy. As for the repetition of the process, it depends on the quality of your service and also the quality and impact of your products, and the repeat customer of the purchase process will increase your profits, because the customer repeats the purchase without paying more money.

Maintaining the customer, his repeat purchase and his trust in you, this will increase your profit, as customers tell each other about the places that provide good service, so you have to follow up and survey their opinion of the service and their satisfaction with the service provided.

The cost of maintaining the customer

Did you know that marketing studies and statistics say that the cost of attracting a new customer to your pharmacy will cost you five to seven times the cost of maintaining your existing customer who is already buying your products constantly.

But what is the reason for this?

This is because the longest process that occurs in the mind of the customer is the caught the attention to your business and then comparing your pharmacy with other pharmacies and then deciding from where he will order his service.

The long process has already happened and now the client has come to your area, how will you deal with him?

It now depends on the quality of your service and your dealings with the customer and how you turn him into a permanent customer who constantly asks you.

One of the most important ways to help convert your customer into a permanent customer and to buy from you again is the customer follow-up service after the sales process.

Post-sale Time

In the post-sales time, some ideas come to your mind:

Is the customer ready to buy again?

Is he satisfied with the product he purchased and the service provided to him?

Did he face any problems with your pharmacy?

Is it possible to recommend your pharmacy to other clients? This is the most important question.

Hence the importance of after-sales service to show whether your pharmacy is on the right track or should some errors be corrected.

Follow up on your customers after the sale process in pharmacies

After-sales follow-up to pharmacies helps you to know the opinions of your customers in your service and it also helps in converting your regular customer into a permanent customer and increases sales and will help you to:

1. Evaluate your pharmacy service.
2. Know the advantages and disadvantages of your pharmacy.
3. Gaining the customer's trust.

Methods and channels for customer follow-up after the sales process

After-sales follow-up can be carried out in pharmacies through some channels, such as (direct question - phone number - using WhatsApp).

First: the direct question:

Most pharmacies have a powerful system now available through which it is possible to know whether the customer has deal with you before or not.

Second: Phone number:

If the customer buys through the phone, after receiving his order. You  can contact him and ask him about his opinion of the service, the treatment of the staff, the speed of delivery, and whether he has suggestions for improving the level of the pharmacy’s interaction with the customer.

It may sound simple but it is very important and can transform a regular customer into a permanent customer of your pharmacy.

Third: WhatsApp service:

This service is now easier in terms of use and speed, where the customer can be surveyed and quickly send to the customer whether he is satisfied with the service and what his impression is, and some medical advice about his condition and some offers.

Keep in touch with your customers

You can randomly call a number of customers and ask them what they think of the service and how it can be improved to serve them better. this way your customers will feel sufficiently cared and you can attract them easily.

What is the result of the after-sales follow-up on your pharmacy?

The result of the after-sales follow-up has a significant impact on you, your pharmacy, and your activity on several levels, as it helps you to:

Building trust:

A relationship of trust will be built between you and your customers, he will trust that you want his convenience not just that you want to sell to him only, he will trust that you do your job well, differently and care about your customers.

 Increasing sales:

If the customer finds an interest in you, he will definitely repeat the purchase through you again.

 Continuous development based on the desire of customers:

Every pharmacy owner is definitely looking to develop his project constantly, it is possible that the opinions of customers will open up great ways of development for you, so that you have developed your project and also the development will be suitable for your customers.

 Knowing the defects and problems of your pharmacy periodically:

You will be constantly aware of all the problems of your pharmacy, so you can solve them quickly before they affect a larger number of customers, and know very well that if the customer switches from a regular or temporary customer to a permanent one, this is a wonderful gain for you, it will represent you a permanent gain and marketing without effort as the customer’s nomination to the other customer It has a greater result and more impact.

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