Marketing for pharmacies, whether by traditional methods or through digital marketing, is an important step that renews the motivation of customers to deal with your pharmacy.

In this article, we will talk about digital marketing and its importance, and why should you market your pharmacy online and what are the solutions provided by Digital marketing?

What's the online marketing?

Online marketing is the application of general principles in the science of marketing strategies through the use of modern technology tools, especially the Internet, to reach and convince the customer of the services provided.

What are the advantages of Online marketing?

There are many and varied advantages of e-marketing, including:

Fast service and quick customer access.

Low cost of results. Printing paper publications to deliver them to 5000 interested customers, for example, costs you from 5 to 10 times to reach interested people electronically.

Continuously and accurately measure and analyze results.

Geographical and demographic targeting of a specific area.

Easy to deliver your idea and marketing advantages to the customer.

If you apply marketing methods correctly, you can take market share from your competitors.

Attracting new customers and making them aware of your brand and presence.

Why do you market your pharmacy online?

You are the owner of a pharmacy and you want your pharmacy to become stronger, attract customers and draw attention to increase your profits and grow in the desired way, so one of the solutions is to use digital marketing, because marketing to the customer by traditional methods is not enough, there are other channels of communication that can be reached to the customer with the spread of smartphones and many use them for a number of the hours are very large, and given the number of pharmacies, you will find that each area is filled with dozens of pharmacies and the options available to the customer are many.

What is the benefit of using digital marketing for pharmacy marketing?

Successful digital pharmacy marketing transforms your pharmacy into a brand:

The basic concept of building a brand is to be different and distinctive to the customer, and to interact with your customers and strengthen your trust with them by appropriate communication via the Internet.

Digital Marketing is the Language of the Age:

The number of Internet users in Egypt at the end of April 2021 reached 57 million users, so there is a large arena through which to market your pharmacy.

What are digital marketing solutions for pharmacies?

E-medical marketing solutions that are suitable for pharmacies in general are:

Marketing through social media platforms.

Sponsored ads.

Marketing with search engine optimization.

Marketing through mobile applications.

Social media marketing

The most important element in marketing in Egypt is social media

What are the advantages of social media marketing for pharmacies?

The appearance of all contact information with the pharmacy for each visitor to the page, including an address and a phone number.

It can be used as a customer service center to know the opinions of customers on the service.

Create sponsored ads and can target the pharmacy space residents to reach your target customers.

Develop publications of various types to attract audience interaction and interest such as interactive publications, advertisements and offers.

You can establish a societal role and educate customers which will help increase the confidence of your customers in you.

SEO Marketing

You can target some words on Google in the area where your pharmacy is located so that your pharmacy will appear as the first sponsored search result when the customer searches.

Example: When a customer searches for phrases such as (treatment - drugs - pharmacy - medicine - treatment for a specific disease) your pharmacy appears on Google as a first result.

Sponsor Ads

It is not enough to create pages for you on social media platform but you have to start reaching your target audience by making paid ads, especially across platforms (Facebook - Instagram).

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